Here are the best free landing page WordPress plugins ranked and reviewed.
Do you have an online store? Do you offer any services online? Are you looking to increase the number of members subscribing to your service? Then, you must have heard of landing pages. If you haven’t, it is time to familiarize yourself with them. Learn more about how landing pages are crucial for your marketing strategy and purchasing goals.
A landing page is designed for information and brand building, specifically aimed at boosting purchasing and conversion rates. For targeted campaigns, you will need dedicated landing pages. This is where you can capture leads and convert them into profits. A landing page is a single webpage with one primary objective—encouraging your visitor to take a desired action. Every element on this page should guide the visitor towards purchasing or engaging further.
The objectives may include filling in subscription forms, providing contact details, making a purchase, introducing a friend, or learning more about the company or product. You can also offer incentives, such as freebies, to enhance the purchasing appeal.
The most effective landing pages are designed with specific goals in mind. They have structures that should be tailored to meet the unique needs of individual websites. A marketing team should focus on off-page optimization to drive traffic to these landing pages. Once visitors arrive, the landing page will handle the rest, critical for a successful purchasing campaign.
What Makes a Great Landing Page?
- Convey the exact information that the visitor is searching for.
- Align seamlessly with your marketing strategy and purchasing objectives.
- Be distinct from your main website to avoid distractions.
- Ideally, exclude navigation menus to keep visitors focused on the purchasing action.
- Ensure content is consistent with any advertising campaigns to improve search engine visibility and relevance.
A great landing page should include a catchy headline, a tagline that expands on the headline, a compelling image that reflects your campaign, the benefits of your offer, and a clear call to action. Landing pages can also be of the click-through variety, guiding visitors through a series of pages until they reach the purchasing point. They can also collect contact details to generate sales leads for future use. For more insights, consider reading this Unbounce page if you are serious about improving your purchasing conversions.
Now that you understand what makes an effective landing page and how it supports your purchasing strategy, the next step is creating one. While service providers can assist, using plugins is a cost-effective way to maintain full control over your landing pages.
Best Free Landing Page WordPress Plugins
There are several quality plugins available that can help you create stunning and high-converting landing pages for WordPress. These plugins are ideal for optimizing your landing pages to boost purchasing and conversion rates.
1. Elementor Page Builder
If you’ve ever browsed for a WordPress theme, you might have noticed Elementor mentioned. This drag-and-drop builder is known for its outstanding flexibility and ease of use, making it ideal for creating landing pages and other custom web designs without needing to code. Elementor is perfect for developing landing pages that drive purchasing actions efficiently.
All the layouts you create with Elementor are mobile-ready, cross-browser compatible, and optimized for fast loading speeds. Additionally, Elementor offers real-time editing, so you can see changes instantly without switching between back-end and front-end views.
Before diving into Elementor’s features, check out websites built using Elementor for inspiration on effective landing pages that enhance purchasing.
Here are the top six features of Elementor for creating landing pages that boost purchasing:
- Drag-and-Drop Editor: Elementor’s intuitive drag-and-drop interface allows you to build landing pages without coding knowledge. Easily add, arrange, and style elements to create effective pages designed to increase purchasing conversions.
- Templates and Blocks: Elementor offers a vast library of pre-designed templates and blocks, which can be customized to fit your brand and message. These templates streamline the design process and are particularly useful for crafting landing pages aimed at improving purchasing rates.
- Responsive Design Controls: Ensure your landing pages look great on all devices with Elementor’s responsive design controls. Adjust spacing, sizing, and other elements to provide a seamless user experience, crucial for capturing purchasing leads across desktops, tablets, and smartphones.
- Widgets and Content Elements: Elementor includes a variety of widgets and content elements, such as headlines, images, videos, buttons, forms, and testimonials. These components are essential for creating landing pages with compelling calls-to-action (CTAs) that drive purchasing actions.
- Conversion Rate Optimization Tools: Elementor provides tools to optimize your landing pages for better conversions, including form widgets that integrate with email marketing services, countdown timers to create urgency, and animation effects to highlight key elements and encourage purchases.
- Pre-made Elementor Themes: Elementor offers a wide selection of WordPress themes specifically designed for use with its builder, making it easier to create landing pages that effectively drive purchasing decisions.
Price: Freemium. Premium pricing starts at $59/year, with an option including hosting at $9.99/month.
Active installations: 5+ million
2. Beaver Builder
Beaver Builder is more than just a catchy name for a landing page plugin; it’s a powerful page builder known for its high performance and versatility. With Beaver Builder, you can create striking and effective landing pages that drive purchasing and conversions. Although testing is crucial to achieve your desired results, Beaver Builder makes the process of creating, testing, and launching new landing page layouts enjoyable and straightforward.
Beaver Builder’s core features include mobile-friendliness, full-width and column-based layouts, custom CSS classes, and a range of handy widgets and shortcodes. It integrates seamlessly with pages, posts, and custom layouts, allowing you to design landing pages that meet your specific needs. For advanced landing page creation, consider upgrading to the Beaver Builder premium plugin.
Here are the top five features of Beaver Builder that make it an excellent choice for building landing pages aimed at increasing purchasing rates:
- Drag-and-Drop Interface: Beaver Builder offers a user-friendly front-end visual editor that allows you to drag and drop elements onto your landing page. This intuitive interface requires no coding knowledge and lets you see your changes in real-time, simplifying the creation of high-converting landing pages focused on boosting purchasing.
- Templates and Content Modules: Beaver Builder provides a variety of professionally designed templates and content modules for quickly creating and customizing landing pages. These elements include text, images, buttons, sliders, and more, essential for crafting effective pages that drive purchasing decisions.
- Mobile Responsiveness: Ensure your landing pages look great on all devices with Beaver Builder’s mobile responsiveness features. The builder automatically adjusts layouts for mobile, tablet, and desktop screens, and allows you to fine-tune settings for different devices to enhance purchasing experiences.
- Landing Page-Specific Rows and Modules: Beaver Builder includes specialized rows and modules for landing pages, such as call-to-action buttons, subscription forms, countdown timers, and pricing tables. These elements are crucial for encouraging visitors to take actions like signing up or making a purchase.
- Third-Party Integrations: Integrate Beaver Builder with various third-party services and plugins, including email marketing tools, CRM software, and payment gateways. This functionality is vital for landing pages aimed at converting visitors into leads and facilitating purchasing transactions.
Price: Freemium. The lowest-priced paid version starts at $74/year.
Active installations: 100,000+
3. Thrive Architect and Landing Pages
Thrive Architect is a premium plugin known for its value and effectiveness in optimizing conversions. This plugin is designed to work seamlessly with any theme, making it an excellent choice for creating landing pages that drive purchasing and boost conversion rates.
Thrive Architect offers over 122 different templates that can be used as-is or customized to fit your needs. The plugin also provides landing page sets that work well together, making it easy to design cohesive and effective pages aimed at increasing purchasing.
With Thrive Architect’s intuitive front-end editor, you can drag and drop elements to build and customize your landing pages in real-time. This feature allows you to see exactly how your page will appear to visitors without switching between the editor and preview modes.
The plugin offers extensive customization options, including text and image editing, background changes, video additions, and countdown timers with specific end dates. You can also create a template library with the provided codes to streamline your landing page design process.
Thrive Architect includes a two-step opt-in process for enhanced conversions: a button click leads to a form where users can complete their details, increasing the likelihood of capturing leads and driving purchasing actions. The plugin also features various content elements such as content boxes, styled lists, and forms to enhance your landing pages.
Here are the top five features of Thrive Architect that make it ideal for creating landing pages focused on increasing purchasing conversions:
- Conversion-Focused Elements: Thrive Architect is built with a focus on conversions, offering elements like testimonial boxes, lead generation forms, call-to-action buttons, countdown timers, and more. These features are essential for crafting landing pages that effectively boost purchasing.
- Pre-Built Landing Page Templates: With over 200 professionally designed and conversion-focused templates, Thrive Architect provides a wide range of options that can be fully customized to match your brand and enhance purchasing rates.
- Inline Text Editing: Thrive Architect’s inline text editing allows for immediate changes directly on the page, providing a true ‘What You See Is What You Get’ (WYSIWYG) experience. This feature simplifies the process of building and editing landing pages for better purchasing outcomes.
- Advanced Hover Effects: Add attention-grabbing hover effects to elements on your landing page, such as call-to-action buttons and links, to draw focus and encourage purchasing actions.
- A/B Testing for Landing Pages: Thrive Optimize, an add-on for Thrive Architect, enables A/B testing to determine which landing page version performs better. This feature is crucial for optimizing pages to maximize purchasing conversions.
Price:
The cost for Thrive Architect is $67 for a single site, $97 for multiple sites, and $49 per month (paid annually) for developer use on client sites.
4. OptimizePress
OptimizePress offers both a theme and a plugin version, catering to different needs. If you are satisfied with your current WordPress theme, you can opt for the plugin to integrate with your existing setup. However, for a full marketing website overhaul, the OptimizePress theme might be the better option.
This powerful plugin helps in establishing, growing, and converting your online audience. Beyond just landing pages, OptimizePress supports creating subscription content, sales or marketing pages, and authority blog sites.
Designed for WordPress, OptimizePress ensures there are no plugin conflicts. Choose from 30 different templates and customize them using the Visual Editor. With the Element Browser, you can select from 40 content elements to enhance your landing pages. No coding is required to build stunning and high-converting pages.
The plugin is built on the principle that a website’s appearance is crucial, and responsiveness is a must. OptimizePress landing pages scale down seamlessly to mobile devices. Additionally, it integrates with popular email marketing tools and CRM platforms such as Aweber, MailChimp, GetResponse, iContact, Office Autopilot, Infusionsoft, and 1Shopping Cart.
Here are the top five features of OptimizePress that make it an excellent choice for creating high-converting landing pages:
- Optimized Templates for Conversion: OptimizePress provides a range of conversion-optimized templates designed for various landing pages, including webinar pages, thank you pages, and sales pages. These templates can be quickly customized to fit your brand and marketing needs, making it easier to boost purchasing.
- Easy Editing with LiveEditor: The LiveEditor feature allows for real-time editing of landing pages. Users can see changes immediately, making it simple to design and adjust pages without needing coding skills, which helps in achieving the desired look and improving purchasing outcomes.
- Integration with Marketing Tools and Services: OptimizePress integrates seamlessly with numerous email marketing services, CRMs, and webinar platforms. This connectivity streamlines lead generation and follow-up processes, essential for driving purchasing actions.
- Membership Portal Creation: In addition to landing pages, OptimizePress enables the creation of membership sites with protected content areas. This is ideal for businesses looking to offer exclusive content, sell online courses, or manage memberships, further enhancing purchasing opportunities.
- Mobile Responsive Design: All landing pages created with OptimizePress are mobile responsive, ensuring they look great and perform well on any device. This responsiveness is crucial for capturing leads and sales from mobile traffic, a significant source of online purchasing.
Price:
OptimizePress is available with various pricing plans: $97 for the core package (3 sites), $197 for the publisher package (10 sites), and $297 for the pro package (30 sites). Each purchase includes a year of free support and updates, with a 30-day money-back guarantee if you are not satisfied.
For inspiration, check out these stunning landing page examples to see what you can build with WordPress plugins like OptimizePress.
5. Leadpages
Leadpages is more than just a plugin; it’s a comprehensive landing page creation platform. It includes powerful features such as LeadPages, Lead Boxes, Lead Digits, Lead Links, A/B Split Testing, Analytics, and Template Importer to boost your purchasing and lead generation efforts.
With 70 pre-made templates, Leadpages ensures you start off strong and find a suitable base for your projects. Customizing your landing page is intuitive with options to embed videos, drag and drop content elements, and hide unwanted features. The Template Importer lets you integrate any template you prefer.
Leadpages excels in lead collection from web pages, emails, social media, and text messages. Publishing your lead pages is straightforward, whether to your server, WordPress site, or Facebook account. You can convert existing web pages into lead-generating pages using Lead Boxes.
Lead Boxes are pop-ups triggered by clicks on specific links or buttons, containing forms integrated with your email service provider. You can set custom triggers for these pop-ups.
With Lead Digits, capture potential customers’ emails and phone numbers through unique text messages, automatically adding these details to your email list. Lead Links enable easy opt-ins by clicking buttons.
Additional features such as one-click Facebook registration, pre-populated fields, and sorting pages by conversion rate make Leadpages an attractive option for purchasing and implementing landing page solutions.
Price:
Leadpages offers several pricing plans: the Standard package at $25 per month, ideal for home businesses and entrepreneurs; the Pro Package at $49 per month (billed annually) for professional websites; and the Advanced Package at $199 annually for marketing teams and agencies. A 30-day money-back guarantee is also available.
6. Landing Page Builder
Creating various types of landing pages doesn’t require professional skills with the Landing Page Builder plugin. This user-friendly tool allows you to design squeeze pages, landing pages, and opt-in pages quickly, even without coding or extensive design knowledge.
Features of the Landing Page Builder include a drag-and-drop builder, visual editor, ready-to-use templates, custom widgets, and a live form builder. It also integrates with many marketing services, making it a practical choice for improving purchasing and lead generation.
Active installations: 10,000+
7. Unbounce Landing Pages
Unbounce is a powerful platform for creating high-converting landing pages, ideal for any marketing campaign you plan to launch. With Unbounce, you can effortlessly build and publish fully customized layouts on your existing WordPress site. This tool is not only user-friendly but also excels in split-testing different landing page designs to maximize purchasing conversions.
Key features of Unbounce include over eighty free ready-made templates, responsive mobile and desktop layouts, MailChimp compatibility, event tracking, and Google Analytics tagging. Integrating Unbounce with your WordPress site ensures you have complete control over your marketing funnels and purchasing strategies.
Active installations: 20,000+
8. Landing Page Cat
If you are looking for a quick and simple solution for creating landing pages, Landing Page Cat is a great choice. This plugin focuses on creating conversion-optimized landing pages to enhance your purchasing and lead generation efforts.
Landing Page Cat offers an easy-to-use interface without requiring coding knowledge. The step-by-step video tutorial helps you get started quickly. Download the plugin now and leverage its features to build effective landing pages and continuously improve your purchasing strategies.
Active installations: 1,000+
9. Coming Soon Page by SeedProd
Landing pages aren’t just for active promotions—they’re also essential for pre-launch and maintenance scenarios. Coming Soon Page by SeedProd is perfect for creating engaging Coming Soon or Maintenance pages while your site is under construction.
This plugin helps build excitement and collect leads with features like opt-in email forms, social media links, and countdown elements. You can auto-launch your website at a set date and time or display the Coming Soon page for specific sections or the entire site.
SeedProd allows you to use pre-made themes or customize your own. With options for full-screen images, slideshows, video backgrounds, Google Fonts, and animation effects, you can create a visually appealing Coming Soon page. It integrates with major email marketing platforms and offers bypass options for selected users.
Active installations: 900,000+
Price:
SeedProd offers a free version with limited features. For full access, purchase options include: All Access License for $199 (unlimited sites and lifetime support), Developer License for $79 (unlimited sites and one year of support), Business License for $49 (five sites), and Personal License for $29 (one site). A 30-day money-back guarantee is available.
10. Ultimate Landing Page
Ultimate Landing Page is a versatile free plugin designed for creating high-converting landing pages and coming soon pages. You can publish your pages immediately or schedule them for later. This plugin also allows you to create sales pages and set your landing page as your homepage if needed.
The plugin features a variety of customizable templates and a user-friendly page builder that enhances your creativity in designing landing pages. You can expect improved conversion rates with this tool.
For effective purchasing decisions, you can utilize split testing to identify the best-performing templates. Integrated features include an SEO meta box, MailChimp integration, Gravity Form, Contact Form 7, and Ninja Form. You can also add custom forms using HTML.
While the Ultimate Landing Page plugin may not have the most extensive feature set, it offers fast loading times and easy customization.
Active installations: 1,000+
11. Instapage
Instapage is an excellent choice for quickly creating and publishing conversion-ready landing pages. Build your page using Instapage and integrate it with your WordPress site as a subdirectory. Before publishing, run split tests to determine the most effective version.
Instapage provides access to a detailed log for troubleshooting, though this feature is off by default and available upon request.
With over 100 templates categorized for various purposes, including landing pages, click-through pages, mobile apps, webinars, and thank-you pages, Instapage offers extensive options. It integrates with over 20 email service providers, making it a versatile tool for improving your purchasing and marketing strategies.
Instapage is responsive and includes automated marketing, analytics, and SEO-friendly features, making it a robust option for your landing page needs.
Price:
Instapage offers a 14-day free trial. The annual pricing is $199/month, while the monthly pricing is $299/month. Though it is on the higher end of the price spectrum, it provides extensive flexibility and professional features for landing page creation.
Comparison of Top Landing Page Plugins for WordPress
Here’s a comparison table of popular WordPress landing page plugins to help you make an informed purchasing decision:
| Features/Plugins | Elementor | Beaver Builder | Thrive Architect | OptimizePress |
|---|---|---|---|---|
| Free Version Available | ✅ | ✅ | ❌ | ❌ |
| Pricing for Pro Version | Starts at $49/year for a single site | Starts at $99/year for unlimited sites | Starts at $67 for a single site | Starts at $99/year for a single site |
| Drag & Drop Builder | ✅ | ✅ | ✅ | ✅ |
| Live Front-End Editing | ✅ | ✅ | ✅ | ✅ |
| Mobile Responsive Design | ✅ | ✅ | ✅ | ✅ |
| Optimized Templates for Conversion | ✅ | ✅ | ✅ | ✅ |
| Integration with Marketing Tools | ✅ | ✅ | ✅ | ✅ |
| A/B Testing | ❌ (Available with third-party plugins) | ❌ (Available with third-party plugins) | ✅ (with Thrive Optimize add-on) | ✅ |
| Advanced Hover Effects | ✅ | ❌ | ✅ | ❌ |
| Membership Portal Creation | ❌ (Available with third-party plugins) | ❌ (Available with third-party plugins) | ❌ | ✅ |
| Multi-Step Forms | ❌ (Available with third-party plugins) | ❌ | ✅ | ❌ |
Which Landing Page Plugin Is the Best for You?
Landing page plugins offer significant benefits for campaign-oriented strategies and can significantly boost conversion rates. Before purchasing a plugin, check if your WordPress theme supports custom landing pages, as many themes offer this feature.
Having reviewed various plugins, the right choice depends on your specific needs. For a free option, Elementor is highly recommended. If you need to offer free downloads, LeadPages is a great fit. For website launches, SeedProd is ideal. If you prefer fewer features with faster load times, Ultimate Landing Page might be your best option. For combining speed with stunning content, Thrive Landing Pages and Content Builder is an excellent choice, offering template variety, mobile scaling, and a drag-and-drop interface.
Share your experiences with landing page plugins in the comments below—I’d love to hear your thoughts!
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